Exploring the MarTech & CX Landscape
In this episode, Adam Chen interviews two change agents at Workforce.com, a leading workforce management software which manages scheduling, time & attendance, and payroll for organizations large and small. We hear two differing perspectives on what…
In this episode, Adam Chen interviews two change agents at Workforce.com, a leading workforce management software which manages scheduling, time & attendance, and payroll for organizations large and small. We hear two differing perspectives on what…
Welcome to a special episode brought to you by RDA and Sitecore. Today we’re going to talk about improving the customer experience that professional services firms deliver and how it can make a meaningful impact on project and business outcomes….
This article was originally written by Greg Kihlström for CMSWire. Read the article in its entirety here. While it would be nice if we could provide
every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t
possible.
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your
customers, as well as those of your employees, you can ensure that
everyone’s best interests are taken into consideration when making
decisions or driving forward key initiatives within your organisation.
If one of your marketing colleagues has said something similar to, “We
tried Agile, and it didn’t work,” I have a simple response. If it didn’t
work, you weren’t doing it right.
Today we’re going to talk about how AI and automation can help financial organization fight fraud, bias, and create better and safer customer experiences. To help me discuss this topic, I’d like to welcome Joe Robinson, Co-Founder & CEO at…
Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies. To help me discuss this topic, I’d like to…
The following was written by Greg Kihlström for Forbes Agency Council. Y
our marketing technology stack is a critical part of your infrastructure.
It enables you to acquire and retain customers while providing your teams
with the tools they need to be successful in creating, managing and
measuring content, campaigns and customer journeys.
As a marketer in today’s digital age, it can be difficult to keep up with
the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies evolve quickly, making it challenging for marketers to remain viable in this competitive space. However, tackling martech goals
doesn’t have to seem impossible!
