Exploring the MarTech & CX Landscape
According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers believe that the loyalty programs they belong to are helping them to save money and get more value from their travel experience,…
Last holiday season, and even most of last year, it was hard to escape
stories about how the supply chain was causing difficulties for retailers,
as well as their customers. This article is based on a recent podcast
interview with Peter Pernot-Day at SHEIN.
Foundational data work is crucial for businesses to effectively utilize AI
and machine learning technologies.
When talking about business innovation, a lot of focus is placed on large enterprises, yet according to numbers from the Small Business Administration in January of 2023 99.9% – yes, 99.9% of companies, or roughly 33.2 million businesses are considered small businesses. Today we’re going to talk about the valuable role that small businesses play, as well as how the places that small businesses are located in can help them back. To help me discuss this topic, I’d like to welcome Tara Palacios, Director of BizLaunch at Arlington Economic Development, based in Arlington County, Virginia.
Let’s explore a standardized approach to adopting AI within your organization and how it can enable your marketing team and other parts of the organization to operationalize AI and its component parts within the business.
In December of 2022, digital marketers in the healthcare industry were impacted by an expanded definition of PHI or personal health information in the HIPAA, or the health insurance portability and accountability act regulations, which are the the…
In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Generative AI-based tools and platforms is explored. The Agile Brand Guide: Generative AI by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format.
Competition in the e-commerce industry is a driving force behind brand innovation. Brands are constantly seeking ways to stay ahead and create unique experiences for their consumers
Qualitative data refers to unstructured feedback that customers provide through various channels, such as open-ended survey responses, app store reviews, social media mentions, help desk tickets, and sales call transcripts.
Today we’re going to talk about the power of finding the right channel to share your expertise with others, while finding ways to continually learn more. To help me discuss this topic, I’d like to welcome Jonathan Rivera, Founder of The Podcast…
