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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Today, we’re going to talk about navigating the complexities of global expansion. We’ll get into the strategic decisions leaders have to make when localizing content, such as where to spend the budget for maximum impact, and the critical choice between leveraging AI for scale and speed versus deploying human experts for nuance and connection. To help me discuss this topic, I’d like to welcome, Ilya Spiridonov, Chief…
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The marketing wiki with everything you need to know:
Most popular terms
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
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The more recent insights, trends, and stats to guide your work
Salesforce Cyber Monday Recap: AI Transforms Digital Commerce and Customer Experience
The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the…
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