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#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Generative AI
Generative AI is the technique of designing AI that mimics human imagination and creativity.
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Multi-touch Attribution (MTA)
Multi-touch attribution allows marketers to have a better understanding of the impact on individual…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
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