Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive,…
Protected Health Information (PHI)
Protected Health Information (PHI) includes any piece of data that identifies a patient’s medical…
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation that came into effect on…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
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More Articles on MarTech, AI, & Customer Experience
Using Customer Experience as Competitive Advantage
In a highly competitive marketplace, small businesses face numerous challenges, particularly when it comes to visibility and customer engagement. However,…
