Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Stock Keeping Unit (SKU)
Stock Keeping Unit (SKU) is a unique alphanumeric code that identifies each distinct product…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Unique Selling Proposition (USP)
A Unique Selling Proposition (USP) is the factor that differentiates a business or product…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising metric that measures the amount an…
Content Marketing Platform (CMP)
A Content Marketing Platform (CMP) is a tool that helps marketers manage all aspects…
Customer Effort Score (CES)
Customer effort score (CES) measures the amount of effort that a customer use in…
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Expert Mode
Expert Mode: Building a Brand From Scratch: A People-Centric Approach to Transformation
Building a brand from the ground up is a daunting task for any marketing leader,…
Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries
In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually…
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …
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