My Courses
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#35: Using Podcasts to Grow Your Brand with Brandy Whalen, Kitcaster
In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen from Kitcaster to talk about the explosive podcast industry and to provide listeners …
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#7: One Amazing Thing About UPS Capital with Ashley Hillman
A vital part of the buyer’s experience is, of course, getting the thing you ordered in the first place. So using predictive analytics to assess the level of delivery risk before a package is shipped becomes extremely important so merchants can ensure their customers have a seamless experience. My guest today is going to talk…
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#21: Doing B2B SEO right with Sam Dunning, Breaking B2B
Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search. …
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New guide to Digital Experience Platforms (DXPs) joins best-selling series of martech books
In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms, Digital Experience Platforms are explored and demystified. The book explores marketers’ need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the different types on the market, as…
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Real-world application of AI in business
Artificial Intelligence (AI) has become an increasingly important tool in the world of marketing, driving results and helping businesses achieve their goals. As technology continues to evolve, it is essential for brands to understand the real-world applications and implications of AI in order to stay competitive and successful.
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#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ
The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP and your other critical martech systems can make the difference between a good and great experience. Today, we’re diving deep into the fast-evolving world of first-party data and customer data platforms…
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AI and Omnichannel approaches and their influence on e-commerce
Artificial Intelligence (AI) and omnichannel strategies are revolutionizing the e-commerce landscape, providing retailers with the tools and insights needed to stay ahead of the curve and remain competitive in a rapidly evolving market.
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Identity plays a role in customer loyalty
Identity plays a crucial role in shaping customer loyalty in today’s business world. As discussed in the podcast interview, individuals have a deep-rooted need to belong and be part of something bigger than themselves. This innate desire for connection and affiliation with a group or community influences consumer behavior and brand loyalty.
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Research from Beautiful.ai shows AI literacy is the key to overcoming AI-phobia
AI has evolved immensely over the past year. The technology that disrupted the workplace in early 2023 has now become an integral part of daily workflows across organizations worldwide. Teams are leveraging AI more than ever to enhance productivity without increasing overhead costs.
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Creating a customer-centric revenue strategy
Organizations are constantly looking for ways to fuel growth and stand out from the competition. One strategy that has gained traction in recent years is the adoption of a customer-led growth mindset. This approach focuses on putting the customer at the center of all business decisions and strategies, with the goal of driving long-term revenue…