New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build, and implement a high-performance marketing technology stack
House of the Customer Book Review by Matthew Egol
Greg Kihlström’s House of the Customer was reviewed by Matthew Egol of JourneySpark consulting.
The Agile Brand Guide helps marketers successfully implement Agile Marketing in the enterprise
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their…
Destination CRM: House of the Customer by Greg Kihlström is Required Reading
In this interview with Kihlström, CRM editor Leonard Klie uncovers how building a customer- and employee-focused company is like constructing a house.
Book Review: House of the Customer on Hollywood Digest
Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.
New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the…
Practical E-Commerce Features Upcoming Book by Greg Kihlström on Marketing & AI
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
Agile Brand Guide gives marketers the understanding they need to assess if Agile marketing is right for their team
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook.…
The Agile Brand Podcast Featured on Thinkers360 Top Podcasts You Should Listen to in 2023
The Agile Brand with Greg Kihlström podcast was featured as one of the Thinkers360 Top Podcasts You Should Listen to in 2023.
New Book by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future
Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform…
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