Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
Foreword by Simonetta Turek, Chief Product Officer at Medallia The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize…
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and a good understanding of data analytics tools and techniques.
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Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience, ultimately driving profitable customer action.
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Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why users are interacting with their websites, mobile sites, and apps. Its key differentiators lie in its ability to translate every user interaction into actionable insights, using AI to automatically surface friction points, revenue opportunities, and engagement trends without requiring manual data…
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Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can be used throughout the customer and employee experiences, our primary usages of these tools within the Center of Experience revolve around three things: orchestration, next best action, and analysis and measurement.
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Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various methods and techniques, such as statistics, artificial intelligence and machine learning, and data visualization.
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Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly to consumers, bypassing traditional intermediaries like wholesalers, distributors, and retailers. Compared to brands that use traditional distribution channels, DTC brands interact directly with their consumers.
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.