Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question…
Foreword by Simonetta Turek, Chief Product Officer at Medallia The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize…
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision making, and language translation.
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Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological neural networks in the human brain function. ANNs are a subset of machine learning and a key component of deep learning algorithms. They are designed to recognize patterns, process data, and perform complex tasks such as classification, regression, image recognition, and…
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B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell directly to other businesses, as opposed to individuals.
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Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update the probability of a hypothesis based on new evidence. It is named after Thomas Bayes, an 18th-century statistician and minister who first formulated the concept. Bayes’ Theorem provides a mathematical framework for reasoning about uncertainty and is widely used in fields…
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Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or services to other businesses who then sell them on to end consumers. This model differs from traditional B2B or B2C models because it involves multiple stakeholders with different needs and expectations.
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Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and a good understanding of data analytics tools and techniques.
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.