Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
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Expert Mode
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with…
Expert Mode: Fixing the Most Broken Part of CX—How AI Is Reinventing Customer Onboarding
Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: Are Messaging Apps the New Email? Rethinking Your Direct Engagement Channels with Customers
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement,…
