Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
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More Articles on MarTech, AI, & Customer Experience
Transforming the marketing integration pro
In marketing technology, the integration of artificial intelligence (AI) is heralding a new era of efficiency and personalization. The traditional…
