Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
History of the Customer Data Platform (CDP)
It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
B2C (Business to Consumer Marketing)
B2C, or Business to Consumer Marketing, refers to companies, products, and services that sell…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
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Expert Mode
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When most people think of launching a new beverage brand, they picture sleek branding, influencer…
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Your website might technically be “up,” but if it’s slow, your customers have already moved…
Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data…
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: Increasing customer engagement through the power of participation
This article was written by Greg Kihlström for CustomerThink. To stand out in today’s competitive marketplace, brands need to go…
