A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ
Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Environment (Component of the Center of Experience)
In the Center of Experience, environment consists of the “places” aspect of experience. This…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
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Expert Mode
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin…
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales…
Expert Mode: How AI Is Making Customer Experience More Human—Not Less
If customer experience were a dinner guest, it would be the kind that arrives late,…
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products,…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: Retail Media Boom Comes With a Customer Loyalty Price Tag
This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue…
