A Guide to Marketing Technology and CX

Marketers and advertisers are constantly looking for innovative ways to engage with their target audiences. Traditional advertising methods are facing challenges such as ad blockers and cookie deprecation, making it increasingly difficult to reach consumers effectively. In response to this, in-play advertising has emerged as a new and unique way to engage with audiences, particularly in the gaming world.

In a cookieless world, the need for one-to-one conversations with customers becomes more important, making the use of AI technology crucial for retailers to continue targeting the right customers effectively.

MarTech, or marketing technology, is a broad and complex field that encompasses a wide range of tools and platforms designed to help businesses collect data, deliver marketing campaigns, and analyze their marketing efforts. At its core, MarTech is all about data, delivery, and analysis.

This article was based on the interview with AJ Joplin of Forrester by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original …

It is hard to ignore the significance of consumer loyalty and advocacy in today's competitive retail landscape. Zarina Stanford, CMO at Bazaarvoice emphasizes that while price and value are important factors for consumers, they are also looking for a positive shopping experience and incentives such as rewards and loyalty programs.

Experimentation drives continuous improvement in customer experience and business success. The podcast transcript highlights the importance of experimenting with new ideas, technologies, and strategies to better serve customers and meet their evolving needs. By constantly testing and iterating on different approaches, companies can gather valuable insights on what works and what doesn't, ultimately leading to continuous improvement in the customer experience.

When consumers can get what they want whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. With the rise of online shopping and the increasing number of sales channels available to retailers and brands, it has become essential to streamline and manage online sales effectively.

Value exchange drives data collection in the digital age, as demonstrated in the podcast transcript. The conversation highlights the importance of transparently communicating the benefits of sharing first-party data with brands and the need for a clear rationale behind collecting additional information. By offering incentives, demonstrating the value of data exchange, and creating helpful content, businesses can engage customers and encourage them to provide valuable data.