A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper
If you could speed up every digital interaction your customers have with your brand by a full second, what would…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
CustomerThink: How Agentic AI Can Improve the Customer Experience
This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and some high-profile case studies, many…
