A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#139 Client Onboarding and The Trust Equation – Part 2 of 2
What’s the secret to building unshakeable trust with your customers—especially when you’re not face-to-face and your product passes through layers…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Culture Gap
This is the difference, or “gap” between three things as measured using the culture…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Strengths, Weaknesses, Opportunities & Threats (SWOT)
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used to identify precisely…
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
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