A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#665: Developing strategies that cut through the omnichannel noise, with Arianna Vogel, Foursquare
Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Empowered Employees Enhance Customer Experience
The relationship between employee experience (EX) and customer experience (CX) has become increasingly significant. As organizations strive to differentiate themselves…
