Definition
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers, and contribute to greater value over the customer lifetime.
Related
- Customer Lifetime Value (CLV)
- North Star Goals
- 1:1 Omnichannel Personalization
- First-Party Customer View
- Agile, Customer-Centric Culture
- Recency, Frequency, and Monetary (RFM)