A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Embracing social media for growth
Social media has transitioned from being a novel concept to an essential component of any successful business strategy. The sheer…
