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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation
Commerce media, once a niche term, is now a dominant force in the advertising world. …
Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value
The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to…
Expert Mode: Leading Sustainable Transformation From Within
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Enhancing customer journey management with SMS
Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged…
