Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
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More Articles on MarTech, AI, & Customer Experience
Rising Costs, Declining Organic Traffic: Navigating the Digital Landscape
Brands are facing unprecedented challenges characterized by rising customer acquisition costs and declining organic traffic. As highlighted by Jean-Christophe Pitié,…
