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#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Wrike
Wrike is a versatile enterprise-level work management platform that provides teams with a single…
Auxia
Auxia is an agentic marketing platform for large enterprises that uses synchronized AI agents…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no…
Expert Mode: Unlocking Multimodal AI for Enterprise Transformation
The current buzz around AI has many enterprise marketing leaders scrambling to understand how to…
Expert Mode: Navigating the Complexities of Marketing Procurement Services
Procurement plays a vital role in ensuring businesses can secure the goods and services they…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Optimizing e-commerce returns for profit and sustainability
The management of product returns is often viewed through a negative lens, focusing on the costs and logistical challenges they…
