Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…
Daily Scrum and Standup (Scrum Element
The daily scrum is a more formal meeting of the working team within a…
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
12 Agile Principles
The twelve Agile principles guide implementation of Agile practices through methods such as Scrum,…
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Expert Mode
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If customer experience were a dinner guest, it would be the kind that arrives late,…
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products,…
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking…
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