A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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From Harvard to CX Excellence: Lessons from the Classroom
I’m excited to kick off season 3 with Rob Markey! It’s his third time on the show, and I think…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Embracing AI as Collaboration Over Replacement
In recent years, the conversation around artificial intelligence (AI) has evolved from a mere technological…
Cultivating curiosity for greater self-reliance
Faced with rapid change and heightened competition, the concept of self-reliance has never been more…
Navigating new brand loyalty strategies
Brand loyalty has traditionally been built on consistent customer experiences, trust, and emotional connections. However,…
Embracing agility and fearless experimentation
In today’s rapidly evolving marketing landscape, the convergence of technology and consumer behavior has necessitated…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
