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#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving forward. To help me discuss this topic, I’d like to welcome, Mark…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Generative AI
Generative AI is the technique of designing AI that mimics human imagination and creativity.
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Multi-touch Attribution (MTA)
Multi-touch attribution allows marketers to have a better understanding of the impact on individual…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Responses to Rising Returns: A CX Imperative for Enterprise Retailers
A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization
In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the…
Expert Mode: From Factory Floor to Jazz Ensemble: A 2025 Recap of The Agile Brand Interviews
The rhythm of enterprise marketing has changed. For years, the dominant metaphor for our function…
Expert Mode: Democratizing AI: How UserTesting Empowers Every Employee to Drive Innovation
The integration of artificial intelligence into business operations is no longer a futuristic vision but…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: The CX Teams Moving Fastest Are Rewriting How AI Research Works
This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research…
