A Guide to Marketing Technology and CX

Listening to user clickstream data to understand customer behavior and preferences can yield greater benefits than traditional methods. By analyzing what users are clicking on, adding to cart, purchasing, and abandoning within the e-commerce buyer's journey, businesses can gain valuable insights into what products are attractive to their customers. This data allows companies to tailor their search results to show relevant products that are more likely to interest and satisfy their customers.

Which measurement method do you need: Multi-Touch Attribution, Incrementality Modeling, or Matched Market Testing? What if you want them all? My guest today will show you how to do just that. Welcome to One Amazing About Bonsai Data Solutions. Today, host Greg Kihlström welcomes Matt Butler, Co-Founder & CEO of Bonsai Data Solutions and he will be sharing one amazing thing about Bonsai Data Solution with us today: Overstory

Organizations of all types are constantly faced with the challenge of staying ahead of the curve and adapting to new technologies and trends. One of the key debates that has emerged in recent years is the use of proprietary versus open source solutions, particularly within highly regulated sectors.

Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform.

In the rapidly evolving landscape of DevOps and web-based applications, the concepts of observability and monitoring play pivotal roles, especially for B2B companies. Understanding the key differences between observability and monitoring is crucial for ensuring application reliability and providing superior customer experiences.

Customer success is a key metric in today's digital age, where user experience is paramount to the success of any business. There is great importance in aligning teams around the goal of customer success, which highlights the need for a cohesive customer experience across all channels.

Data is the key to collaboration in today's business environment, especially when it comes to marketing and IT teams working together. As discussed in a recent podcast episode of The Agile Brand, the shift towards data-driven decision-making requires a mindset change for both marketers and technical professionals. Marketers, who have traditionally relied on segment-based, time-based, and offer-based marketing strategies, must now understand the importance of leveraging data to drive their decisions.

Welcome to today's episode, where we're going to talk about first-party data and financial services marketing with Chris O'Brien, SVP Senior Product Owner at M&T Bank. We're going to explore the strategic use of first-party data, the integration of omni-channel customer experiences, and modernization of marketing technology.