A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext
Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Agentic AI Enhances Customer Engagement
The advent of agentic AI marks a significant milestone in enhancing customer engagement. As we…
AI literacy is crucial for enterprises
Artificial intelligence (AI) stands out as a transformative force, reshaping industries and redefining the way…
AI optimism enhances workplace capabilities
In an era defined by rapid technological advancement, the integration of artificial intelligence (AI) into…
Accelerated insights enhance marketing effectiveness
The ability to derive insights from data quickly and effectively is paramount for marketers. The…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
