Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
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More Articles on MarTech, AI, & Customer Experience
Empowered Employees Enhance Customer Experience
The relationship between employee experience (EX) and customer experience (CX) has become increasingly significant. As organizations strive to differentiate themselves…
