Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
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More Articles on MarTech, AI, & Customer Experience
Transforming the marketing integration pro
In marketing technology, the integration of artificial intelligence (AI) is heralding a new era of efficiency and personalization. The traditional…
