A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#133 Future of Agentic AI: Transforming Customer Journeys
What if AI-powered technology could not only solve your customers’ problems faster but also anticipate their needs—and why do so…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
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More Articles on MarTech, AI, & Customer Experience
Aligning AI adoption with company culture
As we navigate the evolving landscape of the workplace, the integration of artificial intelligence (AI) into business operations presents both…
