Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
E-commerce requires brand and sales alignment
In the rapidly evolving landscape of e-commerce, the integration of brand identity and sales strategy is paramount to achieving success.…
