Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
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