A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#604: Creating a great post-purchase customer experience with Colleen Coulter, Route
While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Contextual UX and its role in enhancing user productivity
In today’s fast-paced digital landscape, user experience (UX) has evolved beyond mere aesthetics and functionality;…
Increased Accessibility Enhances Digital Customer Experience
As brands are increasingly reliant on technology to engage with their customers, accessibility has emerged…
Starting small and scaling rapidly with generative AI in the enterprise
In the rapidly evolving landscape of technology, the adoption of Generative AI (Gen AI) has…
How AI is reshaping content creation dynamics
In recent years, the landscape of content creation has undergone a seismic shift, largely driven…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
