A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#5: Modernizing B2B: The Fast Track to Composable Commerce
In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
How AI is reshaping content creation dynamics
In recent years, the landscape of content creation has undergone a seismic shift, largely driven…
Transforming market research dynamics with AI
With data driving more decision-making, the landscape of market research is undergoing a transformative shift,…
Personalized digital signage enhances the customer experience
Personalized digital signage has become a crucial tool for enhancing the customer experience in a…
Consumer trust of individuals is greater than that of brands
A significant shift in consumer behavior has emerged: individuals are often trusted more than brands.…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
