Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Data is the Driver of Personalized Customer Experiences
The ability to deliver personalized customer experiences is not just a competitive advantage; it has become a necessity for brands…
