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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Standard Operating Procedure (SOP)
A Standard Operating Procedure (SOP) is a set of step-by-step instructions compiled by an…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Rich Communication Services (RCS)
Rich Communication Services (RCS) is a modern messaging protocol that upgrades traditional SMS (Short…
(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
Digital Wallet
A digital wallet, also known as an e-wallet, is an electronic device or online…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…
Sprint Planning Agenda Template
You can use this Sprint Planning Meeting Agenda Template and modify it for your…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants…
Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s…
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin…
More Articles on MarTech, AI, & Customer Experience
Embracing AI as a marketing partner or copilot
In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming…
