Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
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More Articles on MarTech, AI, & Customer Experience
The importance of End-to-End AI Integration
The potential of artificial intelligence (AI) to transform customer experiences and drive business growth is immense. However, despite the vast…
