Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Holdout Campaign
A holdout campaign is an experiment in which a predefined portion of an eligible…
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