Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
Target Audience
A target audience is a group of individuals that a business intends to reach…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
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More Articles on MarTech, AI, & Customer Experience
Cultivating curiosity for greater self-reliance
Faced with rapid change and heightened competition, the concept of self-reliance has never been more pertinent. The ability to depend…
