A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper
If you could speed up every digital interaction your customers have with your brand by a full second, what would…
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Expert Mode
Expert Mode: How Dirty Water Built a Cult Brand by Thinking Like a Bartender
When most people think of launching a new beverage brand, they picture sleek branding, influencer…
Expert Mode: Why Slow is the New Down—and What That Means for Digital Experience
Your website might technically be “up,” but if it’s slow, your customers have already moved…
Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data…
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: Customer Satisfaction Strategies: Taking Action on Priorities
This article was written by Greg Kihlström for CMSWire. It’s a new year. Time to reconsider our priorities, set better…
