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#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities
Today, we’re going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don’t just slow you down—they force you to leave opportunity on the table. We’ll explore how automation and AI are moving teams from being reactive firefighters on their top SKUs to strategic drivers of growth across their entire catalog. To help me discuss this topic, I’d like to welcome, Tambi Younes, Vice President of E-commerce at Newell.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
GenLayer
GenLayer is a blockchain protocol positioned as an “AI-native trust layer” and “synthetic jurisdiction,”…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Latest Research
The more recent insights, trends, and stats to guide your work
AIMG: Enterprise AI 2026: The Shift from Adoption to Value Realization
This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts…
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