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#74: Maximizing the value of your partnerships with Peter Fogelsanger
Peter is a seasoned partner executive and partner program consultant. He provides fractional consulting and program advisory services to growth companies. Current engagements include several early-stage PE or VC backed startups. Prior to consulting, Peter was founding Head for Partnerships and Enablement at Contentstack, building the program from the ground up which produced over $22M in pipeline. Prior to Contentstack, Peter was VP of Partner Engagement (NA)…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Latest Research
The more recent insights, trends, and stats to guide your work
Coupler.io: Strategic AI Adoption: Driving Revenue Growth and Informed Decisions
With saturated markets and an abundance of data, executives face mounting pressure to make complex decisions at an unprecedented pace.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…
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More Articles on MarTech, AI, & Customer Experience
Amperity Redefines Real-Time Personalization with Profiles That Capture Every Customer Moment
Amperity, the leading AI-powered customer data cloud, today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every…
