A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ
Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…
Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5
The holiday season may feel like it ends with a bang on December 25, but…
Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage…
Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
CMSWire: PegaWorld 2025: A Blueprint for Agentic AI in the Enterprise
This recap of PegaWorld 2025 was originally published in CMSWire. From technical debt to guardrails, Pega aimed to show at…
