A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#130 The Power of Referrals: A Classic Episode Revisited
Fred Reichheld is an expert on customer loyalty and a legend in the world of customer experience management. He and…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within…
Priority is Prediction: Creating Strategies That See Around Corners
In this article, we discuss how predictive analytics helps identify market shifts, how to use…
Enhancing customer journey management with SMS
Brands are continually seeking innovative ways to engage with their customers. One of the most…
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
