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#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape requires a shift in product leadership—from simply adopting trends to discerning real value, and using human judgment and creativity to decide where AI can make the biggest impact, and where it’s just noise. To help me discuss this topic, I’d like to welcome, Kevin Wang, Chief Product Officer at Braze.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Latest Research
The more recent insights, trends, and stats to guide your work
Framer: Accelerating Digital Presence: Optimizing Websites for Continuous Growth
Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents…
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When you strip away the vendor superlatives, a clear pattern emerges: the industry is bifurcating between organizations that are embedding AI into the actual connective…
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