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#51: One Amazing Thing About The Brief with Thibault Imbert
Delivering a full ad campaign can make or break a product launch, but the time, teams, and effort to do that can be daunting. But what if you were able to go from a single product image to full ad campaign in a matter of minutes? Welcome to One Amazing About The Brief. Today we’re talking with Thibault Imbert, Chief Product Officer at The Brief and he…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Imperatives for Retail Media Networks: Driving Performance and Trust
Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively…
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