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#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
Today, we’re going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the very definition of a creator is evolving from a short-term influencer to a long-term brand builder, and what opportunities and challenges this presents for established brands that are trying to earn and keep their audience’s attention. To help me discuss this topic, I’d like to welcome, Andrew Perlman, Co-Founder and CEO at Recurrent.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Generative AI (GenAI)
Generative AI (GenAI) is the class of AI models that emulate the structure and…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
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