A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…

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Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
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