A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
Today, we’re going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Multi-touch Attribution (MTA)
Multi-touch attribution allows marketers to have a better understanding of the impact on individual…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
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Expert Mode
Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value
The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to…
Expert Mode: Leading Sustainable Transformation From Within
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly…
Expert Mode: The Loyalty Equation in the Age of AI and Customer Expectations
In an environment where one bad experience can cost you a customer, the math of…
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations…
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More Articles on MarTech, AI, & Customer Experience
Expert Mode: Branding in Healthcare Technology: Standing Out Without Stepping Outside the Lines
The healthcare technology sector is not traditionally known for its bold marketing campaigns. Strict regulations and a generally conservative environment…
