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#855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers
Today, we’re going to talk about a strategic evolution in digital experience management: moving beyond passively observing user behavior to actively intervening and guiding users toward success, directly within the product. We’ll explore how this shift is being accelerated by strategic acquisitions and how it empowers product, marketing, and CX teams to solve problems in real time. To help me discuss this topic, I’d like to welcome, Jason Wolf, President at Fullstory.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
GenLayer
GenLayer is a blockchain protocol positioned as an “AI-native trust layer” and “synthetic jurisdiction,”…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Latest Research
The more recent insights, trends, and stats to guide your work
Applause: Bridging the AI Quality Gap: Essential Strategies for Enterprise Leaders in 2026
While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Yesterday’s announcements tell a story that vendor headlines obscure: the marketing technology industry is bifurcating into two camps: those building AI infrastructure that actually changes…
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Yesterday’s wave of marketing technology and AI announcements tells a story that vendor press releases won’t say plainly: the gap between AI adoption and AI…
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CustomerThink: There Is A Customer Experience Proof Gap… Here’s What To Do About It
This article was written for CustomerThink by Greg Kihlström. The Medallia 2026 State of Customer Experience Report reveals a disconnect…
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