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#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
Today, we’re going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn’t a better algorithm, but a stronger, more trusted brand. We’ll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Latest Research
The more recent insights, trends, and stats to guide your work
Sinch: The New Standard: AI-Powered Conversational Messaging Transforms Peak Season CX
New data from Sinch highlights a significant acceleration in the adoption of AI-powered conversational messaging, particularly during high-stakes periods like…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Factory Floor to Jazz Ensemble: A 2025 Recap of The Agile Brand Interviews
The rhythm of enterprise marketing has changed. For years, the dominant metaphor for our function…
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The integration of artificial intelligence into business operations is no longer a futuristic vision but…
Expert Mode: The Global-Local Tightrope: Balancing Brand Consistency and Hyper-Relevance
For any enterprise marketing leader, the tension between global brand consistency and local market relevance…
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More Articles on MarTech, AI, & Customer Experience
Centralized PR Is Dead—Decentralized Amplifiers Are Now Driving Market Power
The era of the “corporate megaphone” is dead. For decades, traditional public relations relied on a centralized command center: a…
