Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
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Expert Mode
Expert Mode: Mastering Global E-commerce in a Dynamic Landscape
The global e-commerce landscape is a complex and ever-shifting terrain. Navigating its intricacies requires more…
Expert Mode: Building Trust and Community in the Infant Formula Market
Consumer trust, once a given for established brands, has eroded due to recent events, opening…
Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. …
Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: Beyond the Dip: Forrester’s Total Experience Score Aims to Reshape Brand Loyalty Amid Declining CX
Forrester’s 2025 Global Customer Experience Index (CX Index™) paints a concerning picture: customer experience quality is in a multi-year decline…
