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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Generative AI
Generative AI is the technique of designing AI that mimics human imagination and creativity.
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Multi-touch Attribution (MTA)
Multi-touch attribution allows marketers to have a better understanding of the impact on individual…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Latest Research
The more recent insights, trends, and stats to guide your work
Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The High-Tech, Low-Tech Playbook for National Scale and Local Authenticity
For enterprise marketing leaders, the mandate is clear: grow. But the path to that growth…
Expert Mode: Decoding the High-Effort Customer Journey
In enterprise marketing, data is never in short supply. Insight, however, is a far scarcer…
Expert Mode: Navigating the AI Revolution in Marketing
The transformative potential of artificial intelligence (AI) in marketing is undeniable. From streamlining operations to…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Amperity Redefines Real-Time Personalization with Profiles That Capture Every Customer Moment
Amperity, the leading AI-powered customer data cloud, today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every…
