A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#662: Making your returns strategy a competitive advantage with Katherine Lehman, ReturnBear
Today, I’m excited to welcome Katherine Lehman, CMO of ReturnBear, a leader in reverse logistics and sustainable returns solutions. At…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Embracing AI in software engineering
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force.…
CustomerThink: How Agentic AI Can Improve the Customer Experience
This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and…
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
