A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#620: How small businesses continue to thrive with Emily Washcovick, Yelp
In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Balancing Personalization with Data Privacy
The demand for personalized experiences is at an all-time high. Consumers increasingly expect brands to…
Centralized AI enhances marketing collaboration
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline…
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in…
Embracing AI as Collaboration Over Replacement
In recent years, the conversation around artificial intelligence (AI) has evolved from a mere technological…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
