Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
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More Articles on MarTech, AI, & Customer Experience
Authenticity drives effective AI generated content
In marketing, the integration of artificial intelligence (AI) into content creation has sparked both excitement and concern among marketers. While…
