Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Sales Qualified Lead (SQL)
A sales qualified lead (SQL) is a potential customer that has already been deemed…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
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Increased Accessibility Enhances Digital Customer Experience
As brands are increasingly reliant on technology to engage with their customers, accessibility has emerged as a critical component of…
