Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Average Speed to Answer (ASA)
Average Speed to Answer (ASA) is a critical metric used in call center operations…
Inbound Marketing
visitors through earned interest, and often through helpful content.
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
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