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From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of martech and AI announcements tells a story that is more complicated—and more consequential—than the vendor headlines suggest. The central theme is not…
Three reports landed this week from the big enterprise-intelligence shops, and read side by side they tell one story. AI is doing more than changing…
Yesterday was a big day for marketing technology. While a single announcement didn’t necessarily overshadow the others, the unmistakable pattern across all of them: agentic…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee,…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Responses to Rising Returns: A CX Imperative for Enterprise Retailers
A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries…
More Industry News
Articles on MarTech, AI, & Customer Experience
Responsiveness fosters strong customer relationships
In the competitive e-commerce marketplace, where competition is fierce and consumer expectations are continually rising, the ability to maintain strong…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make…
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…
Expert Mode: Beyond the Logo Wall: Architecting Partner Programs for Real Revenue
We’ve all seen them: the sprawling partner pages adorned with dozens, sometimes hundreds, of company…
Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human
### **Breaking the Convention of B2B** The first step in standing out is recognizing the…
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