Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on Camp Airstream as a product, not a campaign
Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on running Camp Airstream as a revenue-generating product: sell-through, NPS north of 70, and camp hosts.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for Aug 19-20, 2026: Syndigo finds reviews beat discounts, BCC Research reports agentic AI uses 100-1,000x more tokens, Queen One raises $25M.
Forrester’s new AI Disruption Model, Experian’s Identity and Fraud Report, and a B2B search overhaul at Akamai all point the same direction: durable martech budget is moving beneath the application, into data, identity,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Open Semantic Interchange (OSI)
Open Semantic Interchange (OSI) is a vendor-neutral, open-source specification for defining and exchanging semantic…
Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee,…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
2nd party data
your brand, and first party data, in that you have the capability of using…
Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Concept Drift
Concept drift is the change, over time, in the relationship between input variables and…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Latest Research
The more recent insights, trends, and stats to guide your work
The Harris Poll: The Joy Rematch: Crafting Modern Sports Experiences for Evolving Fan Demands
The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while…
More Industry News
Articles on MarTech, AI, & Customer Experience
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent of artificial intelligence (AI) technologies that promise to revolutionize how marketing teams operate. As we look to the future, it is imperative for marketing operations professionals to embrace AI as a catalyst for enhanced collaboration, efficiency, and strategic alignment.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Upcoming Events
Powered by The Agile Brand Guide Calendar