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#60: One Amazing Thing About Capacity with David Karandish
Customers want seamless experience, and brand want to deliver them, but keeping conversations flowing smoothly across chat, voice, email, SMS, and social channels for customers is easier said than done. Well, what if there was a platform that enabled this for customers and employees?
Up-to-the-Minute Analysis
Insights from the last 48 hours
The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct forces are converging…
Three converging signals define this moment. First, AI-driven commerce is generating real traffic but failing to convert it at the same rates as traditional search…
The AI transformation of marketing is no longer a future-state planning exercise, but rather a present-tense organizational redesign challenge.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
More Industry News
Articles on MarTech, AI, & Customer Experience
Balancing paid search and organic SEO strategies
Retailers face the dual challenge of optimizing both paid search and search engine optimization (SEO) strategies. As highlighted in a…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the AI Revolution in Marketing
The transformative potential of artificial intelligence (AI) in marketing is undeniable. From streamlining operations to…
Expert Mode: The Age of AI and the Imperative for Simplicity in Customer Experience
Just when we thought we had a handle on the omnichannel chaos, along comes the…
Expert Mode: The Analog Resurgence in a Digital-First World
As marketing leaders, we live and die by digital metrics and measurements. We obsess over…
Expert Mode: AI-Powered Customer Experience Transformation
The transformative potential of AI in customer experience (CX) is undeniable. While the hype around…