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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience

Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…

4 Brand as Relationship (Evolution of Brands)

As more and more brands have adopted the experience approach, it has become clearer…

Digital Wallet

A digital wallet, also known as an e-wallet, is an electronic device or online…

Lean data strategy

Lean data is a focused approach to extracting valuable insights from a wealth of…

Zero-Click Searches

Zero-click searches refer to search engine queries where users obtain the information they need…

Culture (Component of The Center of Experience)

Culture is something that is unique to an organization, the time and place it…

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CommerceIQ

CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…

Wireframes

Wireframes are generally related to web, mobile, or software application design. They can be…

Unified Theory of Acceptance and Use of Technology (UTAUT)

The Unified Theory of Acceptance and Use of Technology (UTAUT) is a behavioral model…

Digital Delight: Planning, measuring, and optimizing great digital CX and EX

Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.

Likert Scale

The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…

Reverse Logistics

Reverse logistics in the context of e-commerce refers to the process of managing the…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


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Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value

The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to…

Expert Mode: Leading Sustainable Transformation From Within

Sustainability is no longer a niche pursuit but a core business imperative.  Consumers are increasingly…

Expert Mode: The Loyalty Equation in the Age of AI and Customer Expectations

In an environment where one bad experience can cost you a customer, the math of…

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