Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
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More Articles on MarTech, AI, & Customer Experience
How AI is reshaping content creation dynamics
In recent years, the landscape of content creation has undergone a seismic shift, largely driven by advancements in artificial intelligence…
