Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …
Up-to-the-Minute Analysis
Insights from the last 48 hours
As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are…
Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Latest Research
The more recent insights, trends, and stats to guide your work
The Lengthening Holiday Shopping Season: Strategic Imperatives for Enterprise Leaders
A recent behavior report by Gourmet Gift Baskets, analyzing Google Trends search interest from 2020 to 2025, reveals a consistent…
More Industry News
Articles on MarTech, AI, & Customer Experience
Influencers Are Emerging in B2B: A New Paradigm in Marketing
In recent years, the landscape of marketing has undergone a profound transformation, particularly in the realm of Business-to-Business (B2B) interactions.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…
Expert Mode: The New Retail Imperative: Thriving on Real-Time Data Agility
The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to…
Expert Mode: Preparing for Your Next Customer—The AI Agent
We are on the cusp of an era where our carefully crafted brand messages, sophisticated…
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