Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
#826: From eTail: RTB House’s Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
Today we are here at eTail Palm Springs, and we’re going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I’d like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Eagle Eye
Eagle Eye is a SaaS marketing platform that enables retailers, hospitality, and food &…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Using Customer Experience as Competitive Advantage
In a highly competitive marketplace, small businesses face numerous challenges, particularly when it comes to visibility and customer engagement. However,…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Evolving PR Landscape in the Age of AI
The public relations landscape is in constant flux, a dynamic environment further accelerated by the…
Expert Mode: The Unimaginable Scale of AI Content and the Guardian at the Gate
The question is no longer if we can use AI to create content, but rather…
Expert Mode: Taking ROI Models From Confusion to Clarity in B2B E-Commerce
Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find…