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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Product Information Management (PIM)
Product Information Management (PIM) is the process and system for centralizing, standardizing, enriching, and…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…
Sid Banerjee
Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30…
Partner Relationship Management (PRM) System
Partner Relationship Management (PRM) systems are software platforms that help organizations recruit, onboard, enable,…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Latest Research
The more recent insights, trends, and stats to guide your work
More Articles on MarTech, AI, & Customer Experience
Leveraging your online presence for visibility
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