Expert Advice for Marketing Leaders on MarTech, AI, & CX
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MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation
MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.
Up-to-the-Minute Analysis
Insights from the last 48 hours
A split runs through this week’s research, and it’s the uncomfortable kind for CMOs. Companies are pointing AI in two opposite directions. One group uses…
Yesterday’s press releases tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint…
The dominant story in recent enterprise marketing research is a widening execution gap in agentic AI. Investment keeps climbing. Scaling doesn’t. Across the new reports,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
AI21 Labs
AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Latest Research
The more recent insights, trends, and stats to guide your work
Cyber Weekend 2025 Recap: AI and Mobile Drive Cyber Weekend Growth
Cyber Weekend 2025 performance continued to show significant evolution in retail, driven by robust online sales, the omnipresence of mobile…
More Industry News
Articles on MarTech, AI, & Customer Experience
Hiring uncertainty impacts marketing roles
In marketing, the dynamics of hiring are subject to the whims of economic fluctuations, corporate strategies, and broader societal trends.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation,…
Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a…
Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion
In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the…
Expert Mode: Lessons in Growth to Acquisition from Boots-on-the-Ground Expertise
The prevailing narrative of the tech founder is a well-worn path. It usually involves a…
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