A Guide to Marketing Technology and CX

The role of Chief Marketing Officers (CMOs) is undergoing a significant transformation. With the rise of artificial intelligence (AI) technology, CMOs have a unique opportunity to leverage AI for scalable marketing strategies that drive business growth and success. This podcast discussion sheds light on the potential impact of AI on marketing and the essential steps that CMOs need to take to embrace this technology for their organizations.

Creating a new category is a strategic move that can have a significant impact on a company's success in the marketplace.

Advocates drive customer loyalty and growth by playing a crucial role in the customer lifecycle. Advocates are customers who go beyond simply purchasing a product or service—they become brand evangelists who willingly promote and endorse a company to others.

Good data drives better outcomes. This statement holds true in various industries, including digital advertising. In today's competitive environments, where data is abundant and easily accessible, advertisers have the opportunity to leverage this information to enhance their advertising strategies and ultimately achieve better results.

Gary Vaynerchuk discusses the concept of the "TikTokification of social media" and how it is impacting businesses in creating content. This term refers to the rapid pace at which social media platforms are evolving, with TikTok being a prime example of a platform that has quickly risen to prominence and changed the way content is consumed and created.

Customer expectations drive retail success. In our ever-evolving retail landscape, meeting and exceeding customer expectations is crucial for the success of any brand or retailer. With the rise of social media and the omnichannel consumer, customers now expect seamless and efficient shopping experiences, with the ability to receive products quickly and easily.

Incrementality is a concept that is gaining traction in the world of marketing and advertising that refers to the measurement of the true impact of marketing efforts on driving sales, rather than simply attributing sales to specific touchpoints in a customer's journey.

A lack of pay transparency and opportunities can erode trust among employees, leading to disengagement and a lack of trust in leadership. To rebuild trust, Artt suggests creating a transparent framework for pay and career progression, educating employees on the company's compensation philosophy, and providing clear career maps with measurable goals.