A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#126 Conquer Churn with Journey Mapping: Strategies for Customer Retention
Ania Rodriguez was trained as an engineer. She is Founder and CEO of JourneyTrack and a self-made entrepreneur. Ania’s insights…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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