Expert Advice for Marketing Leaders on MarTech, AI, & CX
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From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization
oday, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about the immense challenge and opportunity of enterprise modernization. Specifically, we’ll cover: Translating a massive technology initiative into tangible improvements in the customer and partner experience. The practical steps…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements show the agentic transition moving from vendor roadmaps into deployed infrastructure, with consequences for marketing organizations that depend on advertising platforms, customer engagement…
Yesterday’s announcements illustrate that the martech industry is in the middle of a painful, expensive, and operationally disruptive transition, and most marketing organizations are simply…
The latest insights converge on a single, uncomfortable truth: most marketing organizations are investing in AI at the wrong layer. They’re deploying tools on top…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Inbound Marketing
visitors through earned interest, and often through helpful content.
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
Transmission
Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
NMI
NMI is a leading payment gateway provider offering a comprehensive suite of payment solutions…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Latest Research
The more recent insights, trends, and stats to guide your work
Ad Relevance and Personalization: Bridging the Consumer Expectation Gap
While consumers generally prefer tailored experiences, they also express significant concerns regarding invasiveness. The MX8 Labs report, “Getting Personal: What…
More Industry News
Articles on MarTech, AI, & Customer Experience
Unified customer data enhances customer communication
Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand and engage with customers on…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering…
Expert Mode: The Strategic Blueprint for Building an AI-Powered Enterprise
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company…
Expert Mode: Beyond the Automation Hype: Designing an Empathetic Future with AI
The real challenge, and the greater opportunity, lies not in replacing human effort but in…
Expert Mode: The Multiplier Effect of a Platform Mindset
In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership,…
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