A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI
Are you sure you know where your marketing dollars are making the biggest impact? In an omni-channel world, pinpointing where…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Sales Qualified Lead (SQL)
A sales qualified lead (SQL) is a potential customer that has already been deemed…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Embracing authentic storytelling for greater engagement
As consumers are bombarded with content from all directions, the need for authentic storytelling has never been more critical. Thus,…
