A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#622: Balancing AI optimism with realism, with Stefan Weitz, HumanX Conference
With AI adoption on the rise, how should businesses balance their optimism with the challenges of regulation and ethics? Today,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
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The Agile Brand Guide® Book Series
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Driving true business impact with social media
Social media has transcended its original purpose as a mere communication tool. With over 5.4 billion active users globally, it…
