A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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From Harvard to CX Excellence: Lessons from the Classroom
I’m excited to kick off season 3 with Rob Markey! It’s his third time on the show, and I think…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Success with marketing to tech-savvy B2B audiences
Engaging tech-savvy audiences with ROI is crucial in the B2B industry, as highlighted in the podcast. Tech professionals are constantly…
