Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
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Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a transformative force, reshaping how brands…
