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#769: Zoom CMO Kim Storin on why growth problems are often brand problems
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Structural Friction Index (SFI)
Structural Friction Index (SFI) is a lightweight operational metric proposed by Greg Kihlström of…
Derek Slager
Derek co-founded Amperity to create a tool that would give marketers and analysts access…
Janna Navarro
Janna has two decades of experience spearheading brand evolution across sectors such as automotive…
Infios
Infios is a global supply chain software company that provides an integrated suite of…
Bryan Gernert
Bryan Gernert is CEO at Resonate. A proven business leader, Bryan Gernert has led…
Reverse ETL
Reverse ETL is the process of taking curated data from a centralized data warehouse…
Dan Russotto
Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…
Matt Blumberg
Matt is the CEO of Markup AI and has more than 30 years of…
Raymond Gerber
Raymond Gerber is Co-Founder of the Institute for Journey Management (I4JM) and Founder of…
Sean King
Sean King is the Chief Revenue Officer & GM, Commercial at Veritone, leading all…
BJ Allmon
B.J. Allmon is a seasoned product and engineering leader with 25 years of experience…
Heidi Bullock
Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s…
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin…
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales…
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More Articles on MarTech, AI, & Customer Experience
Improving Conversions Through Data Insights
The quest for improved conversion rates has become a paramount goal for businesses. The ability to convert website visitors into…
