A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com
Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Average Speed to Answer (ASA)
Average Speed to Answer (ASA) is a critical metric used in call center operations…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
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More Articles on MarTech, AI, & Customer Experience
Leveraging contractors to demonstrate need for a full-time role
Within marketing teams, the challenge of maintaining productivity while facing budgetary constraints has become increasingly pronounced. Many organizations are grappling…
