A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs
Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Average Speed to Answer (ASA)
Average Speed to Answer (ASA) is a critical metric used in call center operations…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
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More Articles on MarTech, AI, & Customer Experience
Data-driven experimentation enhances marketing impact
Marketing strategies must go beyond traditional methods to remain effective. The integration of data-driven experimentation into marketing practices is not…
