A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#627: The forces redefining brand loyalty with Ian Baer, Sooth
Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape?…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
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The Agile Brand Guide® Book Series
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Driving true business impact with social media
Social media has transcended its original purpose as a mere communication tool. With over 5.4 billion active users globally, it…
