_North Star Goals


North Star Goals are the ultimate goal of great personalized experiences, which can be broken down into four main goals and outcomes:

  1. One-to-one omnichannel personalization
    Every customer has a tailored experience to their unique needs. Their experience is tailored from the time they become aware of a product or service until long after they purchase
  2. First-Party Customer View
    Brands have a thorough understanding of their customers and governance over customers’ data privacy needs.
  3. Customer Lifetime Value Model
    Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers, and contribute to greater value over the customer lifetime.
  4. Agile, Customer-Centric Culture
    The organization continuously improves its outcomes by systematic improvements in process and delivery, driven by a culture of agility
North Star Goals
North Star Goals